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<channel>
	<title>Watergun</title>
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	<link>http://www.watergun.tv</link>
	<description>Creative studio for audiovisual media.</description>
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		<title>Any Given Sunday</title>
		<link>http://www.watergun.tv/any-given-sunday/</link>
		<comments>http://www.watergun.tv/any-given-sunday/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 12:54:33 +0000</pubDate>
		<dc:creator>rafa</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Film]]></category>

		<guid isPermaLink="false">http://www.watergun.tv/?p=1064</guid>
		<description><![CDATA[Fashion short film for Jacky Tsai&#8216;s T-Shirt and Dress Collection 2012. Directed by Rafael Pavon Photography by Raymond Tan Edited and VFX by Coline Brun-Naujalis Additional Postproduction by Eric Schockmel Producer: Bernadette Engel Assistant Photography: Marco Mori Assistant Producer: Yiqing]]></description>
			<content:encoded><![CDATA[<p>Fashion short film for <a href="http://www.jackytsai.com/" target="_blank">Jacky Tsai</a>&#8216;s T-Shirt and Dress Collection 2012.</p>
<p>Directed by Rafael Pavon<br />
Photography by Raymond Tan<br />
Edited and VFX by Coline Brun-Naujalis<br />
Additional Postproduction by Eric Schockmel<br />
Producer: Bernadette Engel<br />
Assistant Photography: Marco Mori<br />
Assistant Producer: Yiqing Zhang<br />
Stylism: Pop Kampol<br />
Make Up/ Hair: Joey</p>
<p>Cast<br />
Sarah Pauley<br />
Julien Cavallina</p>
]]></content:encoded>
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		<title>Dark Matters</title>
		<link>http://www.watergun.tv/dark-matters/</link>
		<comments>http://www.watergun.tv/dark-matters/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 12:40:51 +0000</pubDate>
		<dc:creator>rafa</dc:creator>
				<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Film]]></category>

		<guid isPermaLink="false">http://www.watergun.tv/?p=1026</guid>
		<description><![CDATA[Enjoy the ride back to your childhood with Watergun&#8217;s homage to early Spielberg and 1980&#8242;s Sci-Fi classics. Dark Matters is a short film created by Watergun, based on the eponymous play by Roberto Aguirre-Sacasa starring David Weil, Steven Culp, Pamela]]></description>
			<content:encoded><![CDATA[<h3><br/><span class="Apple-style-span" style="color: #00B9FF; font-size: 15px; font-weight: bold;">Enjoy the ride back to your childhood with Watergun&#8217;s homage to early Spielberg and 1980&#8242;s Sci-Fi classics.</span></h3>
<div>
<p>Dark Matters is a short film created by Watergun, based on the eponymous play by Roberto Aguirre-Sacasa starring David Weil, Steven Culp, Pamela Gray and Eileen Dietz.</p>
<p>Jeremy believes his recently disappeared mother has made contact with otherworldly beings. While searching for answers, he will uncover a dark secret about his past and family that will change him forever. </p>
<p>Written and Directed by Ricardo Uhagon Vivas<br />
Produced by Lucas de la Rua<br />
Cinematography by Lyn Moncrief<br />
Edited by Jorge Sandoval &#038; Aaron Warzynski<br />
Visual Effects by Lincoln Smith<br />
Production design by Ann Hadlock<br />
Wardrobe by Vanessa Gonzalez<br />
Titles and credits by Adrian Alescio and VanilaBCN<br />
Voice Over by Thad Monteiro</p>
<p>Dark Matters is in the last stage of post production and will be released in festivals around the world in 2012.</p>
<p>Music: &#8220;Contacting The Other Side&#8221; by Jerry Goldsmith, performed by The MGM Studio Orchestra for the album Poltergeist (Original Music Soundtrack)</p>
<p>You can get the album at <a href="amazon.com/Poltergeist-Jerry-Goldsmith/dp/B0000033ZB" target="_blank">Amazon</a> and <a href="itunes.apple.com/gb/album/poltergeist-original-motion/id356574592" target="_blank">iTunes</a> among others.</p>
</div>
]]></content:encoded>
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		<title>Stella Artois Black Diamond</title>
		<link>http://www.watergun.tv/black-diamond/</link>
		<comments>http://www.watergun.tv/black-diamond/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 17:49:56 +0000</pubDate>
		<dc:creator>rafa</dc:creator>
				<category><![CDATA[Commercials]]></category>

		<guid isPermaLink="false">http://watergun.tv.mialias.net/?p=573</guid>
		<description><![CDATA[Learn how we helped Mother London and unit9 create a French neo-noir interactive film for Stella Artois Brief When Stella Artois launched a new brand of beer called Stella Black, they commissioned Mother London and Unit9 to organize a real-life]]></description>
			<content:encoded><![CDATA[<h3><br/><span class="Apple-style-span" style="color: #00b9ff; font-size: 15px; font-weight: bold;">Learn how we helped Mother London and unit9 create a French neo-noir interactive film for Stella Artois</span></h3>
<div>
<p><strong>Brief</strong><br />
When <a href="http://www.stellaartois.com/" title="Stella Artois" target="_blank">Stella Artois</a> launched a new brand of beer called Stella Black, they commissioned <a href="http://www.motherlondon.com/" title="Mother London" target="_blank">Mother London</a> and <a href="http://www.unit9.com/" title="unit9" target="_blank">Unit9</a> to organize a real-life cinema event and a neo-noir interactive film experience. The resulting website, <a href="http://www.stellaartois.com/black/" title="Stella Artois - Black Diamond" target="_blank">Black Diamond</a>, was directed by Anrick Bregman, who approached us to create the project’s compositing work with <a href="http://monkiki.co/" target="_blank">Henry YP Ho</a>.</p>
<p><strong>Idea and Process</strong><br />
The work consisted mainly of motion tracking, green screen keying, colour correction, and compositing onto the film’s raw footage. We then collaborated closely with the developers to optimize the output for a smooth interactive experience.</p>
<p><img src="http://watergun.tv/wp-content/uploads/Stella-Screenshots.Still001.jpg" alt="" title="Lie Detector" width="540" height="608" class="alignnone size-full wp-image-666" /></p>
<p><img src="http://watergun.tv/wp-content/uploads/Stella-Screenshots.Still002.jpg" alt="" title="Phone Call" width="540" height="608" class="alignnone size-full wp-image-667" /></p>
<p><img src="http://watergun.tv/wp-content/uploads/Stella-Screenshots.Still003.jpg" alt="" title="Interview File" width="540" height="608" class="alignnone size-full wp-image-668" /></p>
<p><strong>Beyond the video</strong><br />
Immerse yourself in the hunt for <a href="http://www.stellaartois.com/black" target="_blank">the Black Diamond</a>, which was <a href="http://www.thefwa.com/site/the-black-diamond" title="FWA" target="_blank">The FWA site of the day</a> on October 13th, 2011.</p>
<p><strong>Team</strong><br />
Agency: <a href="http://www.motherlondon.com/" target="_blank">Mother London</a><br />
Brand: <a href="http://www.stellaartois.com/" target="_blank">Stella Artois</a><br />
Director: Anrick Bregman<br />
Executive Producer: Piero Frescobaldi<br />
Interactive Producer: Fred Chak<br />
Production Company: <a href="http://www.unit9.com/" target="_blank">unit9</a></p>
<p>Postproduction Watergun: Eric Schockmel</p>
</div>
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		<title>Belgrado &#8211; Hoy vuelvo a empezar</title>
		<link>http://www.watergun.tv/hoy-vuelvo-a-empezar/</link>
		<comments>http://www.watergun.tv/hoy-vuelvo-a-empezar/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 15:14:58 +0000</pubDate>
		<dc:creator>rafa</dc:creator>
				<category><![CDATA[Music videos]]></category>

		<guid isPermaLink="false">http://watergun.tv.mialias.net/?p=194</guid>
		<description><![CDATA[Take our hand, as we dance like it’s the last night on Earth. Brief We were approached to create an awe-inspiring music video for Belgrado’s new single, “Hoy vuelvo a empezar”. The aim was to reach out to the band’s]]></description>
			<content:encoded><![CDATA[<h3><br/><span class="Apple-style-span" style="color: #00b9ff; font-size: 15px; font-weight: bold;">Take our hand, as we dance like it’s the last night on Earth. </span></h3>
<div>
<p><strong>Brief</strong><br />
We were approached to create an awe-inspiring music video for Belgrado’s new single, “Hoy vuelvo a empezar”. The aim was to reach out to the band’s burgeoning fan base, and give them a big Belgrado bear hug.</p>
<p><strong>Idea and Process</strong><br />
After a brainstorming period, we cracked it: people dancing on rooftops with the wind in their hair and the sun on their faces. What better way to illustrate the exhilaration and exuberance of moving on? &#8211; which is the essence of the song.</p>
<p><iframe width="540" height="304" src="http://www.youtube.com/embed/U1ywFh2AZLg?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>Cameras rolled at all three of our Watergun locations, at no extra costs. The contrasting beauty of each city merging together to form one stunning video.</p>
<p><strong>Beyond the video</strong><br />
After the video’s release, Belgrado called on the fans to participate in a ‘dancing contest’ through social media. The competition is still running and if you like busting a move, you should definitely have a go! For more info <a href="http://www.facebook.com/Belgradooficial" title="Belgrado" target="_blank">click here</a>.</p>
<p><strong>Team</strong><br />
Director of Photography: Rafael Pavon<br />
Executive Producer: Lucas de la Rúa<br />
2nd Camera Operator: Ricardo Uhagón Vivas<br />
Editor: Rafael Pavon + Bernadette Engel</p>
<p>Super special thanks and high five to: Lorena Peli, Fello Matallana, Lucy Zidour, Stefan Pavlovic, Gabe Ferrao, Erin Taj and Daniela de Angel.</p>
</div>
]]></content:encoded>
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		<title>Latitude Festival</title>
		<link>http://www.watergun.tv/latitude-festival/</link>
		<comments>http://www.watergun.tv/latitude-festival/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 15:11:14 +0000</pubDate>
		<dc:creator>rafa</dc:creator>
				<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Labs]]></category>

		<guid isPermaLink="false">http://watergun.tv.mialias.net/?p=285</guid>
		<description><![CDATA[See how we lit up Latitude Festival with a magical display of water projections. Brief In both 2010 and 2011, Watergun was commissioned by Jotta and Fallon to produce groundbreaking visuals for The Latitude Festival, one of the UK’s most]]></description>
			<content:encoded><![CDATA[<h3><br/><span class="Apple-style-span" style="color: #00B9FF; font-size: 15px; font-weight: bold;">See how we lit up Latitude Festival with a magical display of water projections.</span></h3>
<div>
<p><strong>Brief</strong><br />
In both 2010 and 2011, Watergun was commissioned by Jotta and Fallon to produce groundbreaking visuals for The Latitude Festival, one of the UK’s most popular music events. Our water projections took pride of place above the festival’s magical lake, appearing like floating apparitions.</p>
<p>In 2010 the overall theme for the artists was ‘72bpm’, which is the average speed of the human heartbeat (ours is much lower of course &#8211; we’re so fit!). In 2011 the theme was ‘Synergy’ – with the videos being remixed live at the location in Suffolk.</p>
<p>    <iframe src="http://player.vimeo.com/video/29839508" width="540" height="304" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>    <iframe src="http://player.vimeo.com/video/14082883" width="540" height="304" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><strong>Idea and Process</strong><br />
We scanned faces with rainbow coloured shapes, transforming people into hybrids of colour and light, and soon our 2010 project, ‘Scanlines’, was born.</p>
<p>    <iframe src="http://player.vimeo.com/video/13124779" width="540" height="324" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>2011’s ‘Heartcore’, with its 3D bionic enhancements, is our interpretation of the organic fused with the mechanic.</p>
<p>    <iframe src="http://player.vimeo.com/video/26374901" width="540" height="304" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>‘Neon Synergy’ is a comment on the visual pollution of neon signs with which we are confronted everyday.</p>
<p>    <iframe src="http://player.vimeo.com/video/26354734" width="540" height="304" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><strong>Team</strong><br />
Directed by Rafael Pavon, Melvin Galapon and Eric Schockmel<br />
Special thanks to Audrey Anastasy, Elena Muñoz, Andere Monjo, Blanca Garay and Liana Nigri.</p>
</div>
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		<item>
		<title>El Pescao &#8211; La Luna va y viene</title>
		<link>http://www.watergun.tv/la-luna-va-y-viene/</link>
		<comments>http://www.watergun.tv/la-luna-va-y-viene/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 13:34:47 +0000</pubDate>
		<dc:creator>rafa</dc:creator>
				<category><![CDATA[Music videos]]></category>

		<guid isPermaLink="false">http://watergun.tv.mialias.net/?p=434</guid>
		<description><![CDATA[Fun is ageless Brief Watergun was commissioned to produce the music video for the single &#8220;La Luna va y viene&#8221; by the Spanish pop band El Pescao, released by Octubre Music &#038; Sony/BMG. The song talks about how you serene]]></description>
			<content:encoded><![CDATA[<h3><br/><span class="Apple-style-span" style="color: #00b9ff; font-size: 15px; font-weight: bold;">Fun is ageless</span></h3>
<div>
<p><strong>Brief</strong><br />
Watergun was commissioned to produce the music video for the single &#8220;La Luna va y viene&#8221; by the Spanish pop band El Pescao, released by Octubre Music &#038; Sony/BMG.  The song talks about how you serene and calm down as you grow old, learning to enjoy life more.</p>
<p><strong>Idea and Process</strong><br />
After a brainstorming process with El Pescao talking about videos that celebrate fun and youth by portraying the band with hot girls having fun in a swimming pool, we decided it was time to subvert that structure. We started by putting it in a 70s old Spanish comedy context, fully represented by the filmography of comedians Andrés Pajares and Fernando Esteso, surrounded by tackiness, flirtation and Spanish paellas.</p>
<p><iframe width="540" height="304" src="http://www.youtube.com/embed/1Gx1aVQPmvM?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>Once we thought we had the video, we decided to take it a bit further: What if the girls were represented by grannies although keeping the attitude of teenagers? We loved the idea, El Pescao loved it too and we had the best casting session of our lives.</p>
<p><strong>Beyond the video</strong><br />
The video went straight to number 1 on TV in Spain, making it the most viewed video of a Spanish artist during the summer.</p>
<p><strong>Team</strong><br />
Director: Ricardo Uhagon Vivas<br />
Director of Photography: Pablo Clemente<br />
Executive Producer: Lucas de la Rua<br />
Assistant Director: Juan Murrieta<br />
Art Director: Lucía García del Agua<br />
Wardrobe Supervisor: Marina Roveta<br />
2nd Camera Operator: Alberto Triano<br />
Editor: Jorge Sandoval</p>
</div>
]]></content:encoded>
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		<title>Sleigh Bells &#8211; Riot Rhythm</title>
		<link>http://www.watergun.tv/riot-rhythm/</link>
		<comments>http://www.watergun.tv/riot-rhythm/#comments</comments>
		<pubDate>Sun, 01 May 2011 13:39:13 +0000</pubDate>
		<dc:creator>rafa</dc:creator>
				<category><![CDATA[Music videos]]></category>

		<guid isPermaLink="false">http://watergun.tv.mialias.net/?p=437</guid>
		<description><![CDATA[Join Sleigh Bells &#8211; Riot Rhythm Directed by Ricardo Uhagon May 2011 Watergun&#8217;s approach to &#8220;Riot Rythm&#8221; by Sleigh Bells. Best band we saw in Coachella this year. Directed by Ricardo Uhagón Vivas Produced by WATERGUN.TV Producer: Lucas R. de]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Georgia; font-style: italic; color: #00B9FF; font-size: 15px; font-weight: bold;">Join</span></p>
<p>Sleigh Bells &#8211; Riot Rhythm<br />
Directed by Ricardo Uhagon</p>
<p>May 2011<br />
Watergun&#8217;s approach to &#8220;Riot Rythm&#8221; by Sleigh Bells. Best band we saw in Coachella this year. </p>
<p>Directed by Ricardo Uhagón Vivas<br />
Produced by WATERGUN.TV</p>
<p>Producer: Lucas R. de la Rua<br />
Co-Producer: Erik Anderson<br />
Director of Photography: Lyn Moncrief<br />
Editor: Jorge Sandoval</p>
<p>Stylist (photo-shoot): Angela Esteban Librero<br />
DoP (photo-shoot): Ricardo Uhagón Vivas</p>
<p>Cast:<br />
Alexandra Papadopoulos<br />
William Knight<br />
Erik Anderson<br />
Jeff Evans<br />
Josh Mervin<br />
Sean Stentz</p>
<p>Assistant Director: Jason C. Brown<br />
Art Director: Nora Schafer<br />
Wardrobe: Zoe Metrano<br />
Hair and Make-Up/ FXs: Myriam Arougheti &#038; Camille Labry<br />
Gaffer: Will Hemminger<br />
Grip: Michael Lutter<br />
P.A.&#8217;s: Stefan Pavlovic, Matias Mahia &#038; Temra Pavlovic</p>
<p>Special thanks to Rick Grayson, Julia Soler, Nico Stai and Rafa Pavon.</p>
]]></content:encoded>
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		<title>Moby &#8211; After</title>
		<link>http://www.watergun.tv/after/</link>
		<comments>http://www.watergun.tv/after/#comments</comments>
		<pubDate>Sun, 01 May 2011 12:49:22 +0000</pubDate>
		<dc:creator>rafa</dc:creator>
				<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Music videos]]></category>

		<guid isPermaLink="false">http://watergun.tv.mialias.net/?p=200</guid>
		<description><![CDATA[Ride the light in this extraordinary skating adventure through the streets of Downtown LA. Brief Vimeo and Saatchi &#038; Saatchi’s ‘Hello Future, A Music Video Challenge’ seemed like the perfect opportunity for Watergun to flex its muscles. The competition’s brief]]></description>
			<content:encoded><![CDATA[<h3><br/><span class="Apple-style-span" style="color: #00B9FF; font-size: 15px; font-weight: bold;">Ride the light in this extraordinary skating adventure through the streets of Downtown LA.</span></h3>
<div>
<p><strong>Brief</strong></p>
<p>Vimeo and Saatchi &#038; Saatchi’s <a href="http://vimeo.com/saatchiandsaatchi" title="Vimeo Saatchi" target="_blank">‘Hello Future, A Music Video Challenge’</a> seemed like the perfect opportunity for Watergun to flex its muscles. The competition’s brief was to produce a music video for a track off Moby’s new album, ‘Destroyed’. </p>
<p>The theme was ‘Hello, Future’. </p>
<p>‘Hello, Moby’. We replied. </p>
<p><strong>Idea and Process</strong><br />
Take a few Marty McFly skateboards. Throw them against the backdrop of Blade Runner’s dystopian vision for the future. Sprinkle them with LED lights and a sci-fi dodecahedron. Cook until crisp, and you have one mean concept to gobble up.</p>
<p><iframe width="540" height="304" src="http://www.youtube.com/embed/TkyLnWm1iCs?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>We decided that we wanted to take Pukas’ concept of LED surfboards – which were designed for night surfing &#8211; and apply it to skateboards. After all, apart from grannies, who doesn’t love a skateboard?</p>
<p><iframe width="540" height="304" src="http://www.youtube.com/embed/Zd27KKZKby4?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>After a period of extensive research, we discovered a company in San Diego that created exactly what we needed: Photon Lightboards. They jumped at the chance of coming on board (pun intended). So Watergun headed to Downtown-Echo Park in LA, where we sourced the perfect skaters for our video.</p>
<p>The idea for the hologram flyer came from <a href="http://lanzine.com" title="LAN Zine" target="_blank">L_A_N Magazine’s</a> Simon Whybray – with whom we had collaborated a few weeks earlier &#8211; making this launch video for him using motion tracking and his custom-designed typeface.</p>
<p>    <iframe src="http://player.vimeo.com/video/20185019" width="540" height="304" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><strong>Beyond the video</strong><br />
Our video reached more than 100k views on Vimeo and is the second most viewed of the contest, after the winner.</p>
<p><strong>Team</strong><br />
Directed by Ricardo Uhagon Vivas<br />
Co-director: Stefan Pavlovic<br />
Editor: Jorge Sandoval<br />
VFX Supervisor: Gabe Ferrao</p>
<p>Cinematographer: Chris Saul<br />
B Camera Operator: Aaron Shapiro<br />
Additional photography: Ricardo Uhagon Vivas, Stefan Pavlovic and Erik Anderson</p>
<p>Assistant Director: Rafa Sanz<br />
Sound Mix: Nacho Lopez<br />
Make Up: Pauline Noriega<br />
Prop Master: Eric Fisher<br />
Flyer concept: Simon Whybray and Veronica So<br />
Lightboards courtesy of <a href="http://www.photonlightboards.com" title="Photon Lightboards" target="_blank">Photon Lightboards</a></p>
<p>Skaters:<br />
Shannon Joy Rodgers<br />
Sebastian Arrieta<br />
Josh Sierra<br />
Espen Solberg</p>
<p>Thanks to everyone that helped out on those two nights in Downtown LA, and to all the extraordinary people we met on this nocturnal adventure.</p>
</div>
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		<title>Saint Saviour &#8211; This Ain&#8217;t No Hymn</title>
		<link>http://www.watergun.tv/this-aint-no-hymn/</link>
		<comments>http://www.watergun.tv/this-aint-no-hymn/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 22:17:23 +0000</pubDate>
		<dc:creator>rafa</dc:creator>
				<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Music videos]]></category>

		<guid isPermaLink="false">http://watergun.tv.mialias.net/?p=260</guid>
		<description><![CDATA[Hold your breath, as we dive into this mesmerizing underwater dance. Brief After learning of Watergun’s creative exploits, Becky from Saint Saviour approached us to create a music video for her brand new single, ‘This Ain’t No Hymn’. The video’s]]></description>
			<content:encoded><![CDATA[<h3><br/><span class="Apple-style-span" style="color: #00B9FF; font-size: 15px; font-weight: bold;">Hold your breath, as we dive into this mesmerizing underwater dance.</span></h3>
<div>
<p><strong>Brief</strong></p>
<p>After learning of Watergun’s creative exploits, Becky from Saint Saviour approached us to create a music video for her brand new single, ‘This Ain’t No Hymn’. </p>
<p>The video’s concept was established early on: an examination of the beauty and grace of the jellyfish, nature’s most delicate monster.</p>
<p>    <iframe src="http://player.vimeo.com/video/8889015" width="540" height="304" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><strong>Idea and Process</strong><br />
In our first development meeting with Becky, she spoke of her obsession with jellyfish. Surprisingly enough, Rafa had been trapped inside one of these sea creatures as a boy so creative juices flowed with ease, and the story began to unfold.</p>
<p>After initially researching textures and colours, our investigation led us to the extraordinary phenomena of a biologically immortal jellyfish called ‘Turritopsis Nutricula’. The idea was born: a breeding jellyfish, which rejuvenates itself and never dies. </p>
<p>As a location for the film, a crypt in the City of London provided the perfect backdrop for us to reference the religious themes of the song.</p>
<p>To help us create the illusion of the underwater world, we contacted costume designer <a href="http://www.elisabethbuecher.com/" title="Elisabeth Buecher" target="_blank">Elisabeth Buecher</a>. Elisabeth experimented with materials and lights for the costumes of the Queen Jellyfish and her dancers, while Colette Brandenburg, the choreographer, brought the routine to life with movements based on contraction and expansion.</p>
<p><strong>Beyond the video</strong><br />
‘This Ain’t No Hymn’ won the <a href="http://phink.tv/" target="_blank">PhinkTV</a> Music Video Award 2012 and was shortlisted for the <a href="http://www.asff.co.uk/" target="_blank">Aesthetica Short Film Festival</a> 2011 in York, England.</p>
<p><strong>Team</strong><br />
Directed by DOBLE R (Rafa Pavon + Ricardo Uhagon)<br />
Produced by WATERGUN.TV<br />
Executive Producer: Lucas de la Rua<br />
Costume Designer: Elisabeth Buecher<br />
Director of Photography: Nick Eriksson<br />
Gaffer: Josh Paro<br />
Saint Saviour: Becky Jones<br />
Dancers: Kitty Bonner, Jade Champagnie, Alison Spink, Hannah Venet<br />
Choreographer: Colette Brandenburg<br />
Editor: Rafa Pavon<br />
DIT / Postproduction: Eric Schockmel<br />
Make Up &#038; Hair: Sonia Bhogal<br />
Make Up &#038; Hair Assistants: Bianca Konig, Seung Lee, Monika Csutak<br />
Costume Assistant: Georgia Bosson<br />
Production Assistant: Amandine Radigue<br />
Documentation: Lisa Tamburrano &#038; Sara Dell&#8217;Erba<br />
Warmest thanks to Julia Nutter</p>
</div>
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		<title>Intel Remastered: Mind the Fog</title>
		<link>http://www.watergun.tv/mind-the-fog/</link>
		<comments>http://www.watergun.tv/mind-the-fog/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 17:21:28 +0000</pubDate>
		<dc:creator>rafa</dc:creator>
				<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Labs]]></category>

		<guid isPermaLink="false">http://watergun.tv.mialias.net/?p=494</guid>
		<description><![CDATA[Caspar David Friedrich’s ‘Wanderer above the Sea Fog’ is uniquely interpreted in our modern 3D portrait of London. Brief Jotta and INTEL commissioned Watergun to create two pieces for the INTEL REMASTERED exhibition. The theme of the showcase was the]]></description>
			<content:encoded><![CDATA[<p>
<h3><span class="Apple-style-span" style="color: #00B9FF; font-size: 15px; font-weight: bold;">Caspar David Friedrich’s ‘Wanderer above the Sea Fog’ is uniquely interpreted in our modern 3D portrait of London.</span></h3>
<div>
<p>    <iframe src="http://player.vimeo.com/video/20426815" width="540" height="304" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><strong>Brief</strong><br />
<a href="http://www.jotta.com" title="Jotta" target="_blank">Jotta</a> and <a href="http://www.intel.com/content/www/us/en/homepage.html" title="Intel" target="_blank">INTEL</a> commissioned Watergun to create two pieces for the <a href="http://www.intel.com/en_uk/remastered/" title="Intel Remastered" target="_blank">INTEL REMASTERED</a> exhibition. The theme of the showcase was the reinterpretation of prominent works from history by contemporary artists.</p>
<p><strong>Idea and Process</strong><br />
Watergun tasked itself with interpreting <a href="http://en.wikipedia.org/wiki/Caspar_David_Friedrich" title="Caspar David Friedrich" target="_blank">Caspar David Friedrich’s</a> iconic painting, ‘Wanderer above the Sea Fog’. We decided to create a 3D stereo projection, which guides its viewer on a dual walk through present day London and the painting.</p>
<p><img src="http://watergun.tv/wp-content/uploads/the-wanderer-above-the-sea-of-fog1.jpg" alt="" title="Wanderer Above the Sea of Fog" width="540" height="686" class="alignnone size-full wp-image-709" /></p>
<p>There are few places more confusing than London. A city where everything is in constant and unstoppable cultural change. This is a portrait of that magnificent confusion.</p>
<p>Use Anaglyph 3D Glasses. If you don’t have these, you can still watch the 2D version here:</p>
<p>    <iframe src="http://player.vimeo.com/video/20042427" width="480" height="600" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><strong>Beyond the video</strong><br />
INTEL REMASTERED was exhibited in 2011 at London’s <a href="http://www.onemarylebone.com/" title="One Marylebone" target="_blank">One Marylebone</a>, Manchester’s <a href="http://www.cube.org.uk/" title="Cube Gallery" target="_blank">The Cube Gallery</a> and <a href="http://www.tentlondon.co.uk/" title="Tent London" target="_blank">TENT London</a> as part of the <a href="http://www.londondesignfestival.com/" title="London Design Festival" target="_blank">London Design Festival</a>.</p>
<p>    <iframe src="http://player.vimeo.com/video/30198424" width="540" height="304" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>It received the <a href="http://digitalimpactawards.com/" title="Digital Impact Award" target="_blank">Digital Impact Award</a> in ‘Best Use of Digital, Media telecommunications and technology’ and the <a href="http://www.wpp.com/wppedcream/2011/" title="WPP Award" target="_blank">WPP Award</a> as the ‘Best Consumer Marketing Campaign’. It is also shortlisted for ‘Best use Technology Campaign’ at the <a href="http://www.prweekawards.com/" title="PR Week Awards" target="_blank">PR Week Awards 2011</a>.</p>
<p><strong>Team</strong><br />
Directed by Rafael Pavón</p>
<p>This is the showreel of the whole exhibition:</p>
<p>    <iframe src="http://player.vimeo.com/video/25960855" width="540" height="304" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
</div>
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		<title>Intel Remastered: The Great Western Singularity</title>
		<link>http://www.watergun.tv/great-western-singularity/</link>
		<comments>http://www.watergun.tv/great-western-singularity/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 13:45:09 +0000</pubDate>
		<dc:creator>rafa</dc:creator>
				<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Labs]]></category>

		<guid isPermaLink="false">http://watergun.tv.mialias.net/?p=440</guid>
		<description><![CDATA[Get inside JMW Turner&#8217;s ‘Rain, Steam and Speed &#8211; The Great Western Railway’ with our vibrant and colourful short film. Brief After successfully working with Jotta on the Latitude water projections in the summer, they approached us again in autumn]]></description>
			<content:encoded><![CDATA[<h3><span class="Apple-style-span" style="color: #00b9ff; font-size: 15px; font-weight: bold;">Get inside JMW Turner&#8217;s ‘Rain, Steam and Speed &#8211; The Great Western Railway’ with our vibrant and colourful short film.</span></h3>
<div>
<p>    <iframe src="http://player.vimeo.com/video/20427299" width="540" height="304" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><strong>Brief</strong><br />
After successfully working with <a title="Jotta" href="http://www.jotta.com" target="_blank">Jotta</a> on the <a title="Latitude Festival Visuals" href="http://watergun.tv?p=285" target="_blank">Latitude water projections</a> in the summer, they approached us again in autumn 2010 and asked us to participate in <a title="Remastered" href="http://www.intel.com/en_uk/remastered/" target="_blank">REMASTERED</a>, a project sponsored by processor giant <a title="Intel" href="http://www.intel.com/" target="_blank">Intel</a>. The idea was for contemporary artists to revisit classic works from art history with the help of new technologies:</p>
<p><em>&#8220;Intel are interested in exploring how digital technology is shaping both the method of<br />
production and output of an artist’s practice. The artist is someone who uses, is<br />
inspired by and comments on digital technology and its place within the creative<br />
process.&#8221;</em></p>
<p>Eric chose “Rain, Steam and Speed: The Great Western Railway” (1844) by <a title="JMW Turner" href="http://en.wikipedia.org/wiki/J._M._W._Turner" target="_blank">JMW Turner</a>.</p>
<p><img class="alignnone size-full wp-image-635" title="Rain Steam and Speed" src="http://watergun.tv/wp-content/uploads/Rain_Steam_and_Speed.jpg" alt="" width="540" height="401" /></p>
<p><strong>Idea and Process</strong><br />
This is how he explains his research and method:</p>
<p><em>The first step was to analyse the features in this particular painting, as well as in Turners work in general and apply them to my own creative practice. I have isolated some general features that are present in most of Turner&#8217;s work:</em></p>
<p>- Inspiration from the forces of nature: sunlight, storm, rain, fog, power of the sea,&#8230;<br />
- The ensuing effects on human endeavour: shipwrecks, fire, catastrophe,&#8230;<br />
- Recurring genres of his era: marine, mountainous, pastoral, historical, architectural,&#8230;<br />
- The transformation of the environment through industrialisation.<br />
- Mythological subjects, fictional settings of epic proportions.</p>
<p>Previous works by JMW Turner:<br />
<img class="alignnone size-full wp-image-637" title="Turner" src="http://watergun.tv/wp-content/uploads/turnermix.jpg" alt="" width="540" height="193" /><br />
Left: &#8220;The Fighting Temeraire tugged to her last berth to be broken&#8221; (1839)<br />
Right: &#8220;Dido Building Carthage&#8221; (1815)</p>
<p><em>Stating my own personal assumptions about digital technology in my personal practice:</em></p>
<p>- The digital workflow allows for infinite remixing and mash-up potential of cultural content.<br />
- Animation can contain visual and aesthetic hybrids drawn from these influences.<br />
- Videogame design incorporates rules and &#8220;laws of nature&#8221; governing virtual spaces.<br />
- All of the above elements can influence and be revealed through an underlying narrative.</p>
<p>Early environment designs:<br />
<img class="alignnone size-full wp-image-639" title="Landscape Drafts" src="http://watergun.tv/wp-content/uploads/landscape-drafts1.jpg" alt="" width="540" height="314" /></p>
<p>Notes on the narrative:<br />
<em>Examining Turner&#8217;s Rain, Steam and Speed &#8211; The Great Western Railway immediately reveals the prominence of the train in the painting. It is a symbol for the rapid industrialisation and technological progress of the era, advancing relentlessly towards the spectator. The shape and colour make it stand out against the blurry, impressionist backdrop of the surroundings, creating visual tension.</em></p>
<p><img class="alignnone size-full wp-image-648" title="Train draft" src="http://watergun.tv/wp-content/uploads/Train-draft1.jpg" alt="" width="540" height="304" /></p>
<p>For the narrative of the animation, I am appropriating this symbol as a detailed object, against a more minimalist background. The train is a metaphor for a transformational process that the surrounding world is submitted to.</p>
<p>The train (technology) starts to generate instances of itself, creating the conditions of its own growth. Considering the context of Intel&#8217;s involvement in the project, we can link this to Moore&#8217;s Law of exponential increase in processing power over time, and the relative fall in costs of production to arrive at a critical discourse about the consequences of such a steep rate of progress.</p>
<p><a title="Moore's Law - Wikipedia" href="http://en.wikipedia.org/wiki/Moore's_law" target="_blank">From Wikipedia</a>:<br />
&#8220;Moore&#8217;s law describes a long-term trend in the history of computing hardware. The number of transistors that can be placed inexpensively on an integrated circuit has doubled approximately every two years. The trend has continued for more than half a century and is not expected to stop until 2015 or later. The capabilities of many digital electronic devices are strongly linked to Moore&#8217;s law: processing speed, memory capacity, [...] All of these are improving at (roughly) exponential rates as well. This has dramatically increased the usefulness of digital electronics in nearly every segment of the world economy. Moore&#8217;s law precisely describes a driving force of technological and social change in the late 20th and early 21st centuries.&#8221;</p>
<p><em>Physical resources for progress are finite, however. This begs the question of how and when the machine stops. Will the increasing pace of innovation head towards the abyss, or stop through it&#8217;s own logic?</em></p>
<p>Notes on Lighting and Shadows:<br />
<em>As the landscape should have a fairly minimal style, with details only visible on 3D elements that are essential to the narrative, I&#8217;ve explored different combinations of lighting before settling on the last one (4):</em></p>
<p><img class="alignnone size-full wp-image-645" title="Lighting drafts" src="http://watergun.tv/wp-content/uploads/lighting-drafts1.jpg" alt="" width="540" height="307" /></p>
<p>1) Default Editing Light (No manually placed lights in scene)<br />
2) Omni Light with Soft Shadows<br />
3) Omni Light with Hard Shadows<br />
4) Omni Light with Hard Shadows and Ambient Occlusion (AO)</p>
<p>References for modelling:<br />
<img class="alignnone size-full wp-image-649" title="modelling references" src="http://watergun.tv/wp-content/uploads/visref-mix1.jpg" alt="" width="540" height="306" /><br />
(Top: &#8220;Back to the Future III&#8221;, Bottom: &#8220;Grand Junction Canal at Southall Mill&#8221; (1810), by JMW Turner)</p>
<p><em>Finalizing the visual style of the environment, drawing extensively on simplified shapes, low-polygon 3D modeling and a limited colour palette. External source of free 3D models for remixing: <a title="Archive3D" href="www.archive3d.net" target="_blank">Archive3D</a></em></p>
<p>Notes on Concept and Title:<br />
<em>The previous thoughts on technological progress and Moore&#8217;s Law lead to a related concept, that of the Technological Singularity.</em></p>
<p><a title="Technological Singularity" href="http://en.wikipedia.org/wiki/Technological_singularity" target="_blank">Definition from Wikipedia</a>:<br />
&#8220;A technological singularity is a hypothetical event occurring when technological progress becomes so rapid that it makes the future after the singularity qualitatively different and harder to predict. [...]&#8221;</p>
<p><em>This unpredictability, growing into a &#8220;force of nature&#8221; (with global impact), echoes Turner&#8217;s epic depictions of natural phenomena and their effect on human endeavour. The subtitle of the painting, The Great Western Railway, provides the template for the animation&#8217;s title, hence The Great Western Singularity.</em></p>
<p>It also alludes to the &#8220;western&#8221; nature of progress, Europe being the birthplace of industrialisation and the starting point for a technological drive that now spans all continents.</p>
<p>Modelling and animation of the Abyss scene:<br />
<img class="alignnone size-full wp-image-652" title="abyss draft" src="http://watergun.tv/wp-content/uploads/abyss-draft.jpg" alt="" width="540" height="304" /></p>
<p>Graphic &#8220;interface&#8221; elements highlighting actions on-screen:<br />
<img class="alignnone size-full wp-image-658" title="2d graphics" src="http://watergun.tv/wp-content/uploads/2d-graphics.jpg" alt="" width="540" height="152" /></p>
<p>Addition of ground displacement effect to stress the impact and transformational character of<br />
the train on the environment:<br />
<img class="alignnone size-full wp-image-656" title="displacement drafts" src="http://watergun.tv/wp-content/uploads/displacement-drafts.jpg" alt="" width="540" height="450" /></p>
<p>Additional visual references throughout the design process:</p>
<p>- Illustrations by <a title="Dan McPharlin - flickr" href="http://www.flickr.com/photos/danmcp/sets/72157600389375773/" target="_blank">Dan McPharlin</a><br />
<a href="http://watergun.tv/wp-content/uploads/mcpharlin1.jpg"><img class="alignnone size-full wp-image-657" title="Illustrations by Dan McPharlin" src="http://watergun.tv/wp-content/uploads/mcpharlin1.jpg" alt="" width="540" height="226" /></a></p>
<p>- Pivot, 2009 short animation produced by il Luster Productions</p>
<p>    <iframe src="http://player.vimeo.com/video/9178331" width="540" height="304" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>- Opening Credits of Enter The Void by Gaspar Noe</p>
<p><iframe width="540" height="304" src="http://www.youtube.com/embed/tPxgi-PiNFE?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>- Graphics by M.I.A. (Boyz)<br />
<a href="http://www.youtube.com/watch?v=fZv-G7IISgs" target="_blank"><img class="alignnone size-full wp-image-660" title="MIA - Boyz (Youtube)" src="http://watergun.tv/wp-content/uploads/MIAreference.jpg" alt="" width="540" height="343" /></a></p>
<p><strong>Beyond the video</strong><br />
INTEL REMASTERED was exhibited in 2011 at London’s One Marylebone, Manchester’s The Cube Gallery and TENT London as part of the London Design Festival. It received the Digital Impact Award in ‘Best Use of Digital, Media telecommunications and technology’ and the WPP Award as the ‘Best Consumer Marketing Campaign’. It is also shortlisted for ‘Best use Technology Campaign’ at the PR Week Awards 2011.</p>
<p>This is the showreel of the whole exhibition:</p>
<p>    <iframe src="http://player.vimeo.com/video/25960855" width="540" height="304" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><img src="http://www.watergun.tv/wp-content/uploads/ODZ-Banner-TGWS.png" alt="" title="ODZ Banner - TGWS" width="540" height="134" class="alignnone size-full wp-image-737" /></p>
<p>The Great Western Singularity is part of the <a title="onedotzero 2011" href="http://www.onedotzero.com/onedotzero-adventures-in-motion-festival-2011/event/" target="_blank">onedotzero_adventures in motion 2011’s onscreen program</a> at BFI Southbank, November 23 &#8211; 27 2011.</p>
<p>Featured on<br />
<a href="http://www.thefwa.com/fwawebtv/17134450" target="_blank"><img src="http://www.watergun.tv/wp-content/uploads/FWAwebTV-logo.jpg" alt="" title="FWAwebTV-logo" width="139" height="30"/></a></p>
<p><strong>Team</strong><br />
Directed and animated by Eric Schockmel</p>
</div>
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		<title>Panasonic 3DTV &#8211; Bunraku Puppets</title>
		<link>http://www.watergun.tv/bunraku-puppets/</link>
		<comments>http://www.watergun.tv/bunraku-puppets/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 17:10:15 +0000</pubDate>
		<dc:creator>rafa</dc:creator>
				<category><![CDATA[Case studies]]></category>
		<category><![CDATA[Commercials]]></category>

		<guid isPermaLink="false">http://watergun.tv.mialias.net/?p=490</guid>
		<description><![CDATA[Look through the eyes of a little girl, as she immerses herself in an amazing stereoscopic world. Brief Panasonic entrusted us with their new AG-3DA1 stereoscopic camera in order to a shoot a spec commercial for their new 3D plasma]]></description>
			<content:encoded><![CDATA[<h3><br/><span class="Apple-style-span" style="color: #00b9ff; font-size: 15px; font-weight: bold;">Look through the eyes of a little girl, as she immerses herself in an amazing stereoscopic world. </span></h3>
<div>
<p><strong>Brief</strong><br />
Panasonic entrusted us with their new <a href="http://pro-av.panasonic.net/en/3d/ag-3da1/index.html" title="AG-3DA1" target="_blank">AG-3DA1</a> stereoscopic camera in order to a shoot a spec commercial for their new 3D plasma flat screen TVs. The commercial was shot in December 2010 in Los Angeles, as part of <a href="http://www.imdb.com/name/nm0005649/" title="Affonso Beato" target="_blank">Affonso Beato’s</a> 3D Cinematography class at the Art Center College of Design.</p>
<p><strong>Idea and Process</strong><br />
Combining traditional Japanese puppetry <a href="http://en.wikipedia.org/wiki/Bunraku" title="Bunraku" target="_blank">Bunraku</a> with cutting-edge stereoscopic technology, we travel inside a three-dimensional space, entering various scenarios that represent the diverse entertainment options that 3D television offers.</p>
<p>The inspiration for this project came from Basil Twist’s <a href="http://www.basiltwist.com/productions/dogu.html" title="Dogugaeshi" target="_blank">Dogugaeshi</a>, influenced by the traditional Japanese stage mechanism of the same name.</p>
<p>A team of 20 accomplished puppeteers dressed in black cat suits animated the characters and the background’s moving components by hand. The shoot was great fun, but also a huge technical challenge that required meticulous preparation, so as not to break the stereoscopic parallax.</p>
<p>Here are some videos that inspired us in some way:</p>
<p>&#8220;Fútbol matrix&#8221; &#8211; Schneider</p>
<p><iframe width="540" height="405" src="http://www.youtube.com/embed/6NpfpDeNdtE?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>Tyger by Guilherme Marcondes</p>
<p>    <iframe src="http://player.vimeo.com/video/6787244" width="540" height="405" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><strong>Beyond the video</strong><br />
PANASONIC are interested in using our video in promotional displays for their flat screen TVs. We have also been approached by THE LOS ANGELES 3D FILM FESTIVAL to use the video as a promotional tool for stereoscopic filmmaking.</p>
<p>Use Anaglyph 3D Glasses. If you don’t have, you can still watch the 2D version below.</p>
<p>    <iframe src="http://player.vimeo.com/video/26507565" width="540" height="304" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><strong>Team</strong><br />
Director: Ricardo Uhagon Vivas<br />
Producer: Will Hemminger<br />
Cinematographer: Chris Saul<br />
Puppets by Sam Koji Hale &#038; Sonya Palencia<br />
Production Designer: Julie Chen<br />
Art Director: Ann Hadlock<br />
Prop Master: Eric Fisher<br />
Props: Jom Rivers<br />
Set dressers: Kira Harris and Jennie Cotterill<br />
Editor: Aaron Warzynski<br />
VFX Compositing: Gabe Valente Ferrao<br />
Music: Dennis McCarthy<br />
Sound Mix: Nacho Lopez<br />
Cast: Jessica Tupas<br />
Puppeteers: Eli Presser, Erik Finck, Saeko Igarashi, Jarek Khoilian, Erik Huso and Eduardo Vivas<br />
Make Up: Pauline Noriega<br />
1st Assistant Camera: Brian Williams<br />
2nd Assistant Camera: Axel Lanzenberg<br />
Gaffer: Yev Zhuk<br />
Key Grip: Nik Wendelsdorf<br />
Electric: Ryan McDonald</p>
<p>Special thanks and big high fives to Affonso Beato, Erik Anderson, Belen Ricoy, Christine Fraguela, Anuar Yahya and Ben Lazarus.</p>
</div>
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