Caspar David Friedrich’s ‘Wanderer above the Sea Fog’ is uniquely interpreted in our modern 3D portrait of London.
Brief
Jotta and INTEL commissioned Watergun to create two pieces for the INTEL REMASTERED exhibition. The theme of the showcase was the reinterpretation of prominent works from history by contemporary artists.
Idea and Process
Watergun tasked itself with interpreting Caspar David Friedrich’s iconic painting, ‘Wanderer above the Sea Fog’. We decided to create a 3D stereo projection, which guides its viewer on a dual walk through present day London and the painting.
There are few places more confusing than London. A city where everything is in constant and unstoppable cultural change. This is a portrait of that magnificent confusion.
Use Anaglyph 3D Glasses. If you don’t have these, you can still watch the 2D version here:
Beyond the video
INTEL REMASTERED was exhibited in 2011 at London’s One Marylebone, Manchester’s The Cube Gallery and TENT London as part of the London Design Festival.
It received the Digital Impact Award in ‘Best Use of Digital, Media telecommunications and technology’ and the WPP Award as the ‘Best Consumer Marketing Campaign’. It is also shortlisted for ‘Best use Technology Campaign’ at the PR Week Awards 2011.
Team
Directed by Rafael Pavón
This is the showreel of the whole exhibition:
